Simon Sinek

1. Break the rules He earned a BA degree in cultural anthropology from Brandeis University.

2. Train your mind He attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.

3. Be patient He moved to New York and joined Euro/RSCG, an ad agency, where he worked on the MCI account.

4. Take accountability In 2002, he started his own company, Sinek Partners.

5. Outdo yourself In October 2009, he released his book “Start with Why: How Great Leaders Inspire Everyone to Take Action”.

6. Stack the deck He once taught a graduate-level class in strategic communication at Columbia University.

7. Be the last to speak He has commented for The New York Times, Wall Street Journal, The Washington Post, and FastCompany.

8. Be authentic He was a regular contributor to The Huffington Post, BrandWeek, IncBizNet.

9. Find your passion He serves on the Board of Directors for Danspace Project, an organization that fends for advancing art and dance.

10. Start with Why His first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com.